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Pitch deck · Creator economy

The market size slide for a creator economy pitch deck

Investors want proof that enough creators and the fans or brands who pay them exist to build a large company. Here is a bottom-up market slide for Fanbase, and the weak version most founders send.

FANBASE · MARKET

80,000 creators we can reach first, worth ₹60,000 each a year

Sample slide for a fictional company · illustrative numbers
Long term: 4 million creators earning onlineNext: 500,000 monetising creators in India 80,000creators we can reach

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Market sizeLots of words, no takeaway
  • One huge number from a report
  • "We only need 1% of the market"
  • No link between the market and your price
What gets a meeting
FANBASE · MARKET

80,000 creators we can reach first, worth ₹60,000 each a year

Sample slide for a fictional company · illustrative numbers
Long term: 4 million creators earning onlineNext: 500,000 monetising creators in India 80,000creators we can reach
  • Start small
  • Price it
  • Show the next ring
  • Cite sources

Anatomy of the slide

01

Start small

Count the creators you can reach first: Indian creators with 50K to 1M followers who sell courses or memberships.

02

Price it

Multiply by what each pays a year: ₹60,000.

03

Show the next ring

Then the wider group: 500,000 monetising creators in India.

04

Cite sources

Put the source of every number at the bottom of the slide.

Questions creator economy investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Why do creators stay when a bigger platform pays more?
How do fans discover creators here?
Is revenue concentrated in a few creators?
Watch

The most common gap in creator economy decks is relying on one or two famous creators.

Questions

What goes on the market size slide of a creator economy pitch deck?

Start small: Count the creators you can reach first: Indian creators with 50K to 1M followers who sell courses or memberships.; Price it: Multiply by what each pays a year: ₹60,000.; Show the next ring: Then the wider group: 500,000 monetising creators in India.; Cite sources: Put the source of every number at the bottom of the slide..

Are the numbers in the example real?

No. Fanbase is a fictional company. The numbers show the format. Use your own.

What is the most common creator economy pitch deck mistake?

Relying on one or two famous creators.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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