Brand book generator
A brand book for your startup, made from one brief
A brand book tells anyone who designs for you how your company should look and sound. Astitva writes yours from a short questionnaire about your customer and product, and you can edit every page.
What goes into the brand book
Your Astitva brand book has seven sections. Each one comes from your answers in the brief, so a fintech app and a skincare label end up with very different books.
| Section | What you get |
|---|---|
| Brand strategy | Who you serve, the problem you solve, your positioning line and the proof you can point to |
| Logo | A wordmark and symbol, with clear space and the smallest size it can print at |
| Colours | Primary and accent colours with hex codes for web, slides and print |
| Typography | One headline font and one body font, with sizes for decks and websites |
| Tone of voice | How you write: three traits, with example sentences to copy and to avoid |
| Textures | Paper, grain and surface references for packaging and photos |
| Imagery | Photo and illustration direction so every visual looks like the same company |
How you make it
1. Answer the brief
Six short questions: your startup name, your category, who your first customers are, the problem they have, what you are building and why your approach is different. Most founders finish in about ten minutes. Leave brand colours and fonts blank if you have none yet.
2. Pick your brand theme
Astitva proposes a palette and type pairing from your strategy. You can change any colour or font before you lock it in.
3. Choose a logo
You see three logos drawn in your theme: one that feels right for your industry, one that breaks its rules, and one wildcard. Finish the one you like, or ask for three more like it, and Astitva places it across the book.
4. Download
Export the brand kit, then hand it to a designer, a developer or your printing vendor.
Free to start. Every account gets 50 credits. That covers your strategy, brand theme, one finished logo and two designed slides of your pitch deck. You only pay to design the rest of the deck.
Make my brand book freeBrand book, brand guidelines or style guide?
Most people use the three names for the same document. Agencies tend to say brand book for the full version with strategy and imagery, and style guide for a short sheet of colours and fonts. Astitva gives you the full version, and you can share only the pages you need.
Who uses it
Pre-seed and seed founders who need a consistent look before a fundraise, a launch or a first hire in marketing. If you already have colours or fonts, type them into the brief and Astitva keeps them.
Questions
How long does it take to make a brand book?
About ten minutes for the brief, then a few minutes for Astitva to write the strategy and draw the theme and logo. Most founders have a full brand book in one sitting.
Is the brand book generator free?
Yes, to start. New accounts get 50 credits, enough for the strategy, theme and one finished logo. Credit packs start at ₹299 if you need more.
Can I edit the brand book?
Yes. You can change the text, colours, fonts and logo choice, and the pages update.
Do I own the logo and brand book?
Yes. What you make in Astitva is yours to use, edit and share.