Astitva

Guides

Branding guides, sector by sector

A health brand has to calm people down. A D2C brand has to stop a thumb on a feed. Each guide covers what customers in that sector need to feel, with a sample brand board.

AgritechAgritech branding: speak the language of the fieldRead the guide →AI startupAI branding: stop looking like every other AI companyRead the guide →Beauty and skincareBeauty branding: make it feel good and prove it worksRead the guide →Climate techClimate tech branding: optimistic, confident and backed by numbersRead the guide →Creator economyCreator economy branding: make creators look goodRead the guide →D2CD2C branding: the brand is the product people come back forRead the guide →EdtechEdtech branding: trusted by the person paying, loved by the person learningRead the guide →Fashion and apparelFashion branding: a point of view people want to wearRead the guide →FintechFintech branding: earn trust in the first ten secondsRead the guide →Food and beverageFood and beverage branding: make people hungry from across the aisleRead the guide →GamingGaming branding: the brand should feel like the gameRead the guide →Hardware and IoTHardware branding: make it feel as solid as the productRead the guide →HealthtechHealthtech branding: calm enough for a worried patient, precise enough for a doctorRead the guide →HR techHR tech branding: warm for employees, dependable for HR and financeRead the guide →Social impactSocial impact branding: dignity first, evidence alwaysRead the guide →LogisticsLogistics branding: be seen on every road and trusted at every doorRead the guide →MarketplaceMarketplace branding: one brand both sides trustRead the guide →ProptechProptech branding: calm confidence for the biggest decision people makeRead the guide →SaaSSaaS branding: make your buyer look smart for choosing youRead the guide →TravelTravel branding: make people want the trip, then make it easyRead the guide →

Also see: Pitch deck guides by industry · Stories for founders

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