Astitva

Free logo generator

A free logo generator that starts with your strategy

Most logo generators ask for a name and an industry, then show you templates. Astitva asks what you are building and who it is for, writes your brand strategy, and then draws three logo routes that fit it. A finished logo fits inside your 50 free credits.

No card needed. Used by founders in India and abroad.

A free logo generator that <em>starts with your strategy</em>, sample made in Astitva for a fictional company

How it works

01

Write a short brief

What you make, who buys it and how you want to feel. About ten minutes.

02

Get your strategy

Positioning, audience and tone of voice. This is what the logo has to express.

03

See three routes

A symbol built into the name, a symbol beside the name, and an app-icon emblem.

04

Finish your pick

A clean final logo with clear space, minimum size and colour rules.

What you get free

50 credits arrive when you sign up. Here is how a free logo uses them.

StepCredits
Brand strategy10
Three logo routes15
Finished logo with usage rules15
Total40 of your 50 free credits

How it differs from template logo makers

Most free logo makers are template libraries. That is fine for a side project, risky for a startup that wants to be remembered.

AstitvaTypical free logo maker
Starts fromYour brief: product, customer, positioningCompany name and an industry
LogoThree routes drawn for your strategyHundreds of template icons
UniquenessBuilt for your name and positioningOthers can pick the same template
After the logoColours, fonts, brand book and pitch deck in the same styleUsually stops at the logo
FreeA finished logo inside 50 free creditsOften free to design, paid to download

Made in Astitva

Samples made for fictional companies.

A full brand made from one brief
A full brand made from one brief
Logo and brand book for a fictional startup
Logo and brand book for a fictional startup
Logo usage pages in a brand book
Logo usage pages in a brand book

What it costs

Pay once for credits. Use them for any step.

Free50credits on sign-up₹0 / $0
Starter100credits₹299 / $3
Studio400credits₹999 / $10
Pro1,000credits₹1,999 / $20

One-time packs, plus GST in India. No subscription. Credits never expire.

StepCredits
Brand strategy from your brief10
Three logo routes15
Finished logo with usage rules15
Written investor storyFree
Each designed slide10

Logo guides by industry

Questions

Is the Astitva logo generator really free?

Yes. New accounts get 50 free credits, and a finished logo uses 40: strategy (10), three routes (15) and the finished logo (15). No card is needed.

Do I own the logo?

Yes. What you make in Astitva is yours to use, edit and trademark.

What file formats do I get?

You can download your logo as an image and use it across your brand book and pitch deck. You can also present or export the deck as PowerPoint.

How is this different from Looka or Canva?

Astitva writes your brand strategy before drawing the logo, then builds a brand book and pitch deck in the same style. Template logo makers start from a name and an icon library.

Your brand and pitch deck, from one brief

Strategy, logo, brand book and an investor deck that all match. Start with 50 free credits.

Start free