LP
Three routes for Lumen Pay
Our sample fintech brand, Lumen Pay, makes uPI payments and credit for small shops. Here are three directions a designer, or Astitva, would explore.
Lumen Pay
Route 1 · Wordmark
The name is the logo
A clean wordmark with a custom cut in the "L", hinting at a ledger line.
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Route 2 · Monogram
Built for the app icon
A two-letter monogram that doubles as the app icon on a crowded home screen.
Lumen Pay
Route 3 · Symbol and name
A mark that means something
A simple ring symbol for "complete" beside the name, useful as a payment-success mark.
The typeface does most of the work
A geometric sans with tight spacing reads as precise and modern, the way a payment receipt should. Lumen Pay uses Manrope.
Lumen PayWebsite header
Lumen PayPitch deck footer
Lumen PayEmail signature
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App iconLP
32 pxL
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Lumen Pay
Lumen Pay
Lumen Pay
Lumen Pay
Skip the fintech clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
Rupee and dollar signsShields and padlocksUpward arrows and coins
What works in fintech
- Simple geometry that still reads at 16 pixels in a notification
- One accent detail you can reuse in the product, like a tick or a ring
Brand feel to aim for
Banks and big wallets own navy, royal blue and purple. A new name in those colours looks like a copy.
TrustedPreciseCalm
Test
Put the logo in a UPI-style payment confirmation screen next to two bank logos. It should look just as trustworthy.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for a fintech startup?
Most early fintech startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should a fintech startup avoid?
The category clichés: rupee and dollar signs, shields and padlocks, upward arrows and coins. They make you look like everyone else.
How do I test a logo before using it?
Put the logo in a UPI-style payment confirmation screen next to two bank logos. It should look just as trustworthy.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits