Pitch deck
The 12 pitch deck slides
The order investors expect, one slide at a time, each with a designed example.
1Cover
CoverTell investors who you are and what you do in one line.…
2Problem
ProblemShow a specific person with a costly, frequent problem.…
3Solution
SolutionShow how your product fixes that problem, as an outcome.…
4Why now
Why nowExplain what changed that makes this possible or urgent toda…
5Market size
Market sizeProve enough customers exist, with the maths shown.…
6Product
ProductShow the real thing, so investors can picture using it.…
7Traction
TractionProve the plan works, with growth over time.…
8Business model
Business modelShow who pays, how much, how often, and whether it makes mon…
9Competition
CompetitionShow what customers use today and why they switch to you.…
10Go to market
Go to marketExplain how you will reach the next 1,000 customers and what…
11Team
TeamShow why this team will win.…
12The ask
The askState how much you are raising, what it buys and how long it…