SG
Three routes for Solstice Grid
Our sample climate tech brand, Solstice Grid, makes rooftop solar and storage for factories. Here are three directions a designer, or Astitva, would explore.
Solstice Grid
Route 1 · Wordmark
The name is the logo
A strong wordmark with a custom detail, such as a letter that looks like a sun arc.
SG
Route 2 · Monogram
Built for the app icon
A monogram in a solid circle that works on panels and site signage.
Solstice Grid
Route 3 · Symbol and name
A mark that means something
A sun or grid symbol made of simple arcs.
The typeface does most of the work
A confident, slightly technical sans signals engineering and credibility, not activism. Solstice Grid uses Space Grotesk.
Solstice GridWebsite header
Solstice GridPitch deck footer
Solstice GridEmail signature
SG
App iconSG
32 pxS
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Solstice Grid
Solstice Grid
Solstice Grid
Solstice Grid
Skip the climate tech clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
Globes and leavesWind turbines in detailGreen gradients
What works in climate tech
- A mark that works in black on an engineering drawing
- A shape that suggests energy without the usual green leaf
Brand feel to aim for
Leaf green and earth brown are everywhere in climate. They can feel like activism when buyers want ROI.
OptimisticEvidence-ledBold
Test
Put the logo on a technical spec sheet and a site board. Climate buyers meet you as engineers first.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for a climate tech startup?
Most early climate tech startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should a climate tech startup avoid?
The category clichés: globes and leaves, wind turbines in detail, green gradients. They make you look like everyone else.
How do I test a logo before using it?
Put the logo on a technical spec sheet and a site board. Climate buyers meet you as engineers first.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits