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Pitch deck · Climate tech

The market size slide for a climate tech pitch deck

Investors want proof that enough businesses or households cutting emissions or energy cost exist to build a large company. Here is a bottom-up market slide for Solstice Grid, and the weak version most founders send.

SOLSTICE GRID · MARKET

14,000 factories we can reach first, worth ₹45 L each a year

Sample slide for a fictional company · illustrative numbers
Long term: 600,000 industrial units in IndiaNext: 90,000 factories in western India 14,000factories we can reach

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Market sizeLots of words, no takeaway
  • One huge number from a report
  • "We only need 1% of the market"
  • No link between the market and your price
What gets a meeting
SOLSTICE GRID · MARKET

14,000 factories we can reach first, worth ₹45 L each a year

Sample slide for a fictional company · illustrative numbers
Long term: 600,000 industrial units in IndiaNext: 90,000 factories in western India 14,000factories we can reach
  • Start small
  • Price it
  • Show the next ring
  • Cite sources

Anatomy of the slide

01

Start small

Count the factories you can reach first: MSME factories with suitable roofs in 3 industrial clusters.

02

Price it

Multiply by what each pays a year: ₹45 L.

03

Show the next ring

Then the wider group: 90,000 factories in western India.

04

Cite sources

Put the source of every number at the bottom of the slide.

Questions climate tech investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Does this work without subsidies?
How do you measure and verify impact?
How capital intensive is growth?
Watch

The most common gap in climate tech decks is leading with the planet and forgetting why a customer saves money.

Questions

What goes on the market size slide of a climate tech pitch deck?

Start small: Count the factories you can reach first: MSME factories with suitable roofs in 3 industrial clusters.; Price it: Multiply by what each pays a year: ₹45 L.; Show the next ring: Then the wider group: 90,000 factories in western India.; Cite sources: Put the source of every number at the bottom of the slide..

Are the numbers in the example real?

No. Solstice Grid is a fictional company. The numbers show the format. Use your own.

What is the most common climate tech pitch deck mistake?

Leading with the planet and forgetting why a customer saves money.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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