Free guide
Pitch deck template: the 12 slides investors expect
Most investor decks that get meetings follow the same order. Here is each slide, what it has to prove, and a line you can adapt. If you would rather not start from a blank page, Astitva writes the whole story from your brief for free.
The 12 slides
| # | Slide | What it has to prove |
|---|---|---|
| 1 | Cover | Company name, one line on what you do, your contact |
| 2 | Problem | A specific person has a costly, frequent problem |
| 3 | Solution | Your product fixes that problem in a way they will pay for |
| 4 | Why now | Something changed that makes this possible or urgent today |
| 5 | Market size | Enough customers exist for a large company, with your maths shown |
| 6 | Product | Screens or photos of the real thing |
| 7 | Traction | Users, revenue, growth or pilots, with dates |
| 8 | Business model | Who pays, how much, and how often |
| 9 | Competition | Who else solves this and why customers pick you |
| 10 | Go to market | How you reach the next 1,000 customers |
| 11 | Team | Why these people will win |
| 12 | The ask | How much you are raising and what it buys |
Mistakes that cost meetings
- A market slide with one huge number and no maths behind it.
- Traction without dates, so growth is impossible to judge.
- Ten words where three would do. Investors skim.
- A deck that looks nothing like the product or brand.
Skip the blank page
Astitva asks a short brief, writes these 12 slides in this order for free, then designs each slide in your brand for 5 credits. New accounts get 50 credits.
| Step | Credits |
|---|---|
| Brand strategy from your brief | 10 |
| Lock your brand colours and fonts | Free |
| Three logo routes | 15 |
| Finished logo with usage rules | 15 |
| Written investor story | Free |
| Each designed slide | 5 |
| A full 12-slide deck | 60 |
Questions
How many slides should a pitch deck have?
Ten to fifteen. Twelve is common: cover, problem, solution, why now, market, product, traction, business model, competition, go to market, team and the ask.
Is there a free pitch deck template?
Yes. The 12-slide order on this page is free to use. Astitva will also write the full investor story from your brief for free.
What order should pitch deck slides go in?
Problem before solution, proof before the ask. A reliable order is cover, problem, solution, why now, market, product, traction, business model, competition, go to market, team, ask.
Start with 50 free credits. No card needed.
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