Free guide

How to build a brand for your startup, step by step

A startup brand is a few decisions written down: who you serve, what you promise, how you look and how you sound. Here is the order to make them in, so each one supports the next.

Start free with 50 credits

The seven steps

1. Write your positioning. One sentence: for [customer] who [problem], [company] is the [category] that [benefit]. Everything else follows this line.
2. Know your audience. Name the first customer type you will win, what they read and what they distrust.
3. Pick a tone of voice. Three words with a short rule each, such as "plain: no jargon a customer would not use".
4. Choose colours. One main colour, one accent and two neutrals. Check the text passes contrast.
5. Choose fonts. One for headings and one for body text is enough.
6. Design the logo last. A wordmark that fits the positioning and still reads small on a phone.
7. Write it down in a brand book. So the next designer, freelancer or agency gets it right first time.

Do it in an afternoon

Astitva follows these steps from a short brief. It writes the strategy, sets your colours and fonts, draws three logo routes and puts it all in a brand book, then designs your pitch deck in the same style.

Questions