Brand guidelines
A brand guidelines template that fills itself in
A blank brand guidelines template still leaves you to decide your colours, fonts and tone. Astitva asks about your startup and writes those decisions for you, in a document you can edit.
The sections every startup needs
- Positioning: one sentence on who you serve and why you are different.
- Logo rules: clear space, minimum size and the versions you can use.
- Colour palette: primary and accent colours with hex codes.
- Typography: a headline font and a body font, with sizes.
- Tone of voice: how your company writes, with examples.
- Imagery: what your photos and illustrations should look like.
Template versus Astitva
| Blank template | Astitva | |
|---|---|---|
| Who decides the colours and fonts | You | Astitva proposes them, you approve |
| Logo | Bring your own | Three routes drawn for you |
| Positioning and voice | Empty boxes | Written from your brief |
| Matching pitch deck | No | Yes, in the same brand |
Start free. Sign up and get 50 credits, enough for your strategy, theme and logo.
Fill in my brand guidelinesQuestions
What should brand guidelines include?
At minimum: positioning, logo rules, colours, fonts and tone of voice. Imagery and texture direction help once you start making ads and packaging.
How long should startup brand guidelines be?
Seven to ten pages is enough at pre-seed and seed. Longer books come later, when a team of designers needs them.