Sa
Three routes for Saarva
Our sample beauty and skincare brand, Saarva, makes ayurvedic actives skincare. Here are three directions a designer, or Astitva, would explore.
Saarva
Route 1 · Wordmark
The name is the logo
A refined wordmark with generous letter spacing for jars and boxes.
Sa
Route 2 · Monogram
Built for the app icon
A monogram embossed on caps and seals.
Saarva
Route 3 · Symbol and name
A mark that means something
A minimal symbol linked to the hero ingredient.
The typeface does most of the work
An elegant serif or a fine sans gives the brand a premium, sensory feel. Saarva uses Cormorant Garamond.
SaarvaWebsite header
SaarvaPitch deck footer
SaarvaEmail signature
Sa
App iconSa
32 pxS
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Saarva
Saarva
Saarva
Saarva
Skip the beauty and skincare clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
Leaves around a faceFemale silhouettesWater droplets in blue
What works in beauty and skincare
- A mark that can be embossed or foiled
- A wordmark that still reads on a 30 ml bottle
Brand feel to aim for
Millennial pink and minimal white dominate. Your shelf neighbours already look like that.
SensoryCredibleLuxe
Test
Mock the logo up on your smallest product, usually a sample sachet or a 15 ml bottle. That is your toughest test.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for a beauty and skincare startup?
Most early beauty and skincare startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should a beauty and skincare startup avoid?
The category clichés: leaves around a face, female silhouettes, water droplets in blue. They make you look like everyone else.
How do I test a logo before using it?
Mock the logo up on your smallest product, usually a sample sachet or a 15 ml bottle. That is your toughest test.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
More for beauty and skincare founders
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits