Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- One huge number from a report
- "We only need 1% of the market"
- No link between the market and your price
900,000 customers we can reach first, worth ₹3,600 each a year
Sample slide for a fictional company · illustrative numbers- Start small
- Price it
- Show the next ring
- Cite sources
Anatomy of the slide
Start small
Count the customers you can reach first: women 22 to 38 buying actives skincare online.
Price it
Multiply by what each pays a year: ₹3,600.
Show the next ring
Then the wider group: 6 million premium skincare buyers.
Cite sources
Put the source of every number at the bottom of the slide.
Questions beauty and skincare investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in beauty and skincare decks is claims about results with no test data.
Questions
What goes on the market size slide of a beauty and skincare pitch deck?
Start small: Count the customers you can reach first: women 22 to 38 buying actives skincare online.; Price it: Multiply by what each pays a year: ₹3,600.; Show the next ring: Then the wider group: 6 million premium skincare buyers.; Cite sources: Put the source of every number at the bottom of the slide..
Are the numbers in the example real?
No. Saarva is a fictional company. The numbers show the format. Use your own.
What is the most common beauty and skincare pitch deck mistake?
Claims about results with no test data.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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