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Pitch deck · Beauty and skincare

The traction slide for a beauty and skincare pitch deck

Traction is proof the plan works. Here is a traction slide for Saarva with one clear chart, and the cluttered version investors skip.

SAARVA · TRACTION

Revenue ₹55 L a month, 47% repeat on hero serum

Sample slide for a fictional company · illustrative numbers
₹9LJan₹14LFeb₹21LMar₹30LApr₹41LMay₹55LJunMonthly revenue

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
TractionLots of words, no takeaway
  • Cumulative charts that hide a slowdown
  • Ten metrics in tiny text
  • Numbers with no dates
What gets a meeting
SAARVA · TRACTION

Revenue ₹55 L a month, 47% repeat on hero serum

Sample slide for a fictional company · illustrative numbers
₹9LJan₹14LFeb₹21LMar₹30LApr₹41LMay₹55LJunMonthly revenue
  • Headline the result
  • One metric, by month
  • Highlight the latest
  • Add a proof point

Anatomy of the slide

01

Headline the result

Put the takeaway in the title: "Revenue ₹55 L a month, 47% repeat on hero serum".

02

One metric, by month

Chart monthly revenue month by month, with dates.

03

Highlight the latest

Make the most recent month stand out.

04

Add a proof point

One customer logo or quote, if it fits.

Questions beauty and skincare investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

What makes your formulation different?
How dependent are you on influencers?
Can you hold margin in retail?
Watch

The most common gap in beauty and skincare decks is claims about results with no test data.

Questions

What goes on the traction slide of a beauty and skincare pitch deck?

Headline the result: Put the takeaway in the title: "Revenue ₹55 L a month, 47% repeat on hero serum".; One metric, by month: Chart monthly revenue month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..

Are the numbers in the example real?

No. Saarva is a fictional company. The numbers show the format. Use your own.

What is the most common beauty and skincare pitch deck mistake?

Claims about results with no test data.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

Start free with 50 credits