Healthtech pitch deck
Health investors back products that change outcomes for patients or save time for clinicians, in a way someone will pay for. Your deck has to show the evidence, the payer and that you handle health data with care.
The numbers
Healthtech decks often lead with downloads or consultations. Investors look for evidence that something improved, a payer who sees the value, and providers who keep using the product.
A clinical outcome, such as better blood sugar control, or an operational one, such as time saved per consultation. Say how it was measured and against what.
On the slide: a before and after or a comparison group, the sample size and who measured it. One clear study beats ten testimonials.
Patients, clinics, hospitals, insurers and employers pay for very different reasons. Name the payer and their reason in one line.
On the slide: price, payer and the saving or revenue the payer gets. Payers renew when they can see their own return.
How many doctors or clinics use the product every week, and how many renew. Clinicians are busy; if they stop using it, patients follow.
On the slide: weekly active providers and renewal by cohort, plus the time it takes to get a clinic live.
Revenue per clinic or doctor against the cost to onboard and support them. Field teams and training are often the biggest costs.
On the slide: by provider type. A large hospital and a single clinic are different businesses.
Clinics that used the product in a given week, as a share of all clinics onboarded, for the same fictional company. Steady weekly use is what makes renewals likely.
Rules and data
Health data is among the most sensitive data a company can hold, and investors check early whether you have thought about it.
Data protection. Commentators expect the Digital Personal Data Protection Act, 2023, to apply to healthtech companies that process patient data. It requires clear, specific consent that can be withdrawn, and breach notification to the Data Protection Board and affected people[1]. Show how you collect consent, where data is stored and who can see it.
Telemedicine. Under India's Telemedicine Practice Guidelines of 2020, only registered medical practitioners may consult remotely, consultations cannot be anonymous and records must be kept[2]. If you run consultations, show how doctors are verified.
These rules are being updated. Treat this as a starting point and confirm the current position with a lawyer before you pitch.
In the meeting
Slide by slide
The order follows the structure most investors expect, from Sequoia's original business plan outline[3] to Y Combinator's seed deck advice[4]. The notes are what changes for healthtech.
Red flags
Investors give a deck a few minutes. DocSend found average review time fell to under three minutes in 2022[5]. These are the slides that use those minutes badly.
Astitva writes your investor story free from a short brief, in this order, then designs each slide in your own brand for 5 credits. A 12-slide deck is 60 credits.
No card needed. Packs from ₹299 or $3, no subscription.
Twelve slides in investor order with evidence of clinical or operational impact, who pays and why, provider adoption and retention, unit economics per provider, and how you handle consent, data protection and any medical regulation.
Measured impact for patients or providers, a clear payer who sees a return, providers who keep using the product, and a responsible approach to health data and regulation.
Legal commentators expect it to apply to any healthtech company that processes patient data. Check the current Act and rules with a lawyer, since the rules are still being finalised.
Yes. Astitva writes the investor story free from a short brief and designs each slide in your brand for 5 credits. New accounts get 50 free credits.
Next: how to brand a healthtech startup · all pitch deck guides
Figures from these sources were current when this guide was written. Rules and benchmarks change, so check the latest version before you rely on one.