Logistics pitch deck
Logistics is a business of thin margins and heavy operations. Investors back companies that can show cost per delivery falling as volume grows, service that holds up on the busiest day, and customers who stay.
The numbers
Volume is easy to show in logistics. These numbers show whether volume is making the business better or just bigger.
Every cost of moving one parcel or load: rider or driver, fuel, hub, sorting, returns handling and a share of overheads. Partial costs make logistics look profitable when it is not.
On the slide: by quarter and by city, with the drivers of the change, such as stops per route or load factor.
Stops per route, parcels per rider per day, or how full each truck runs. Density is what turns volume into lower cost.
On the slide: by route or city, next to cost per shipment.
The share of shipments delivered when promised, and those that fail or return. Customers leave after a bad peak season.
On the slide: monthly, including the busiest day, plus return-to-origin rate.
Revenue from your largest customers and how long they stay. One large shipper leaving can sink a young logistics company.
On the slide: top customers' share of revenue, contract lengths and revenue retention.
The same fictional company. On-time delivery held above 94% during the busiest weeks, which is when shippers decide whether to stay.
The market
Logistics decks often open with how much India spends on logistics. A DPIIT and NCAER study put it at 7.97% of GDP in 2023-24, about ₹24 lakh crore, lower than the 13 to 14% figure that was quoted for years[1].
That number shows the scale of the sector, but it is not your market. Investors want a bottom-up count: shipments or loads in your segment and cities, multiplied by your price per shipment.
Also say how asset-heavy you are. Owning vehicles and warehouses gives control and needs capital; using partners is lighter but harder to keep consistent. Show which assets you own, which you lease and which partners run.
In the meeting
Slide by slide
The order follows the structure most investors expect, from Sequoia's original business plan outline[2] to Y Combinator's seed deck advice[3]. The notes are what changes for logistics.
Red flags
Investors give a deck a few minutes. DocSend found average review time fell to under three minutes in 2022[4]. These are the slides that use those minutes badly.
Astitva writes your investor story free from a short brief, in this order, then designs each slide in your own brand for 5 credits. A 12-slide deck is 60 credits.
No card needed. Packs from ₹299 or $3, no subscription.
Twelve slides in investor order with fully loaded cost per shipment over time, density and utilisation, on-time rate including peak season, customer concentration and retention, and how asset-heavy the model is.
Cost per shipment, stops per route or load factor, on-time and failed delivery rates, revenue per shipment, customer concentration and capital needed for assets.
A DPIIT and NCAER study estimated it at 7.97% of GDP in 2023-24, about ₹24 lakh crore, lower than the older 13 to 14% figure often quoted.
Yes. Astitva writes the investor story free from a short brief and designs each slide in your brand for 5 credits. New accounts get 50 free credits.
Next: how to brand a logistics startup · all pitch deck guides
Figures from these sources were current when this guide was written. Rules and benchmarks change, so check the latest version before you rely on one.