Brand colours · Agritech
Brand colours for agritech startups
A ready-to-use palette for an agritech brand, tested for contrast and shown on a real app screen, pitch deck and business card. Copy the hex codes, or use it to see what good looks like before you choose your own.
Meet the sample brand
To show the palette working, we built it for a fictional agritech company.
How it should feel
Many agritech brands use the same bright leaf green. On a shop wall of seed and fertiliser posters, it disappears. So Kheti Mitra goes a different way, using paddy green as its signature and harvest gold for the moments that matter.
Fonts: Poppins for headings, Mukta for body text.
The palette
Four colours, each with one job. Click any swatch to copy its hex code.
Paddy Green
#3F7D3A · RGB 63, 125, 58A grounded green farmers already associate with healthy crops.
Harvest Gold
#E0A526 · RGB 224, 165, 38Ripe-grain yellow for prices and alerts that need attention.
Loam
#2B2118 · RGB 43, 33, 24Soil brown-black, warm and practical.
Husk
#F4EDDC · RGB 244, 237, 220A straw cream that prints well on low-cost flyers.
A good split: mostly light, dark for text, primary for key moments, accent sparingly.
The palette in use
Colours only prove themselves on real things. Here it is on the three places an agritech startup shows up first.
App screen
Pitch deck slide
Business card, front and back
Contrast check
Text must stay readable. We checked each pairing against the WCAG standard, where 4.5 to 1 passes for body text.
| Use | Sample | Ratio | Result |
|---|---|---|---|
| Body text | Aa Kheti Mitra | 13.5 : 1 | Pass AA |
| Text on primary | Aa Kheti Mitra | 5.0 : 1 | Pass AA |
| Accent on dark | Aa Kheti Mitra | 7.2 : 1 | Pass AA |
| Primary on light | Aa Kheti Mitra | 4.3 : 1 | Large text only |
| Light on dark | Aa Kheti Mitra | 13.5 : 1 | Pass AA |
What to know about colour in agritech
The palette is only a start. These are the traps we see most in this industry.
What the category already owns
Many agritech brands use the same bright leaf green. On a shop wall of seed and fertiliser posters, it disappears.
Avoid
- Thin, light colours that wash out in bright sunlight.
- A palette that only works in English layouts and breaks with Hindi or Marathi text.
Print your palette on a cheap flyer and look at it outdoors at noon. Your app and posters will be read in the field.
Choose your own in four steps
Use the sample as a reference, then make it yours.
Write your positioning
Colour follows strategy. Know who you serve and how you want them to feel first.
Map the competition
Screenshot five agritech competitors and note the colours they own. Pick a lane nobody holds.
Build four colours
A primary, an accent, a dark and a light. Check contrast before anything else.
Test it on real things
Your app, a deck slide and the place customers meet you offline. Fix what fails.
Questions
What are good brand colours for an agritech startup?
Start from a primary that the category does not already own. Many agritech brands use the same bright leaf green. On a shop wall of seed and fertiliser posters, it disappears. The sample palette here uses Paddy Green (#3F7D3A) as the primary with Harvest Gold (#E0A526) as the accent.
How many colours should a startup brand have?
Four is enough: a primary, an accent, a dark for text and a light for backgrounds. Use them roughly 60, 30 and 10 percent, with the accent the smallest share.
Can I use this palette for my own brand?
Yes, it is free to use as a starting point. Change at least the primary so it fits your positioning and stands apart from your competitors.
How does Astitva choose brand colours?
Astitva writes your brand strategy from a short brief, suggests a palette that fits it, checks the text contrast and then uses the same colours across your logo, brand book and pitch deck.
More for agritech founders
Every guide for this industry, in one place.
Get a palette made for your startup
Astitva writes your brand strategy from a short brief, picks colours that fit it, checks contrast, and uses them across your logo, brand book and pitch deck.
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