KM
Three routes for Kheti Mitra
Our sample agritech brand, Kheti Mitra, makes crop advice and input delivery for farmers. Here are three directions a designer, or Astitva, would explore.
Kheti Mitra
Route 1 · Wordmark
The name is the logo
A solid wordmark that works in English and next to a Hindi or regional script version.
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Route 2 · Monogram
Built for the app icon
A bold initial in a badge shape for sacks, banners and the app.
Kheti Mitra
Route 3 · Symbol and name
A mark that means something
A simple field-row or sprout symbol beside the name.
The typeface does most of the work
A sturdy sans with wide letters stays readable on posters, sacks and phone screens in the sun. Kheti Mitra uses Poppins.
Kheti MitraWebsite header
Kheti MitraPitch deck footer
Kheti MitraEmail signature
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App iconKM
32 pxK
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Kheti Mitra
Kheti Mitra
Kheti Mitra
Kheti Mitra
Skip the agritech clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
Tractors in detailWheat sheavesOverly detailed farm illustrations
What works in agritech
- A logo that prints well in one colour on sacks and flyers
- A version paired with a regional script
Brand feel to aim for
Many agritech brands use the same bright leaf green. On a shop wall of seed and fertiliser posters, it disappears.
GroundedPracticalFriendly
Test
Print the logo on a sack-coloured background in one colour. If it still reads, it will survive the field.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for an agritech startup?
Most early agritech startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should an agritech startup avoid?
The category clichés: tractors in detail, wheat sheaves, overly detailed farm illustrations. They make you look like everyone else.
How do I test a logo before using it?
Print the logo on a sack-coloured background in one colour. If it still reads, it will survive the field.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits