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Fundraising · Agritech

5 questions investors ask agritech founders

Investors who back agritech companies ask a familiar set of questions. Here are the five that come up most, why they ask, and what a strong answer looks like on a slide.

Write my investor story freeSee the questions
INVESTORHow do you reach farmers at low cost?
KHETI MITRAReach via 38 FPOs · CAC ₹160 per farmer
INVESTORWhat happens in a bad monsoon season?
KHETI MITRARevenue fell 12% in the 2025 dry spell vs 35% for peers

The five questions

Each answer is shown for our fictional agritech company, Kheti Mitra, which makes crop advice and input delivery for farmers. The numbers are illustrations. Swap in your own.

01

How do you reach farmers at low cost?

Why they askDistribution is the hardest part of agritech.
A strong answer showsA low-cost channel such as FPOs, dealers or village partners.
KHETI MITRA

Reach via 38 FPOs · CAC ₹160 per farmer

Sample slide line · illustrative numbers
02

What happens in a bad monsoon season?

Why they askWeather risk can wipe out a year.
A strong answer showsHow revenue and risk change in a bad season.
KHETI MITRA

Revenue fell 12% in the 2025 dry spell vs 35% for peers

Sample slide line · illustrative numbers
03

Who pays, and when in the crop cycle?

Why they askCash timing follows the crop calendar.
A strong answer showsThe payer, the timing and how you bridge the gap.
KHETI MITRA

Inputs paid at sowing · credit partner bridges to harvest

Sample slide line · illustrative numbers
04

Do farmers come back next season?

Why they askRepeat usage proves value.
A strong answer showsSeason-on-season retention.
KHETI MITRA

68% of kharif farmers returned for rabi

Sample slide line · illustrative numbers
05

What are your margins after logistics?

Why they askRural logistics eat margins.
A strong answer showsGross margin per order after delivery cost.
KHETI MITRA

Gross margin 14% after last-mile cost

Sample slide line · illustrative numbers

The four numbers they check first

Before the questions, investors scan for these. Show each one by month, with dates, so the trend is easy to read.

Metric 1Farmers or acres served
Metric 2Repeat usage per season
Metric 3Gross margin per transaction
Metric 4Field team cost per farmer

The gap that costs agritech founders meetings

Gap

The most common gap in agritech decks is ignoring seasonality in the revenue chart. Fix it before you send the deck.

Know your buyer

Your customers are farmers, FPOs, traders or food companies. Name the first group you will win, and show why they pick you today.

Prepare the appendix

  • Monthly metrics for the last 12 months
  • Unit economics by customer group
  • Your answer to each question above, with sources

Questions

What do investors look for in an agritech startup?

They start with these metrics: farmers or acres served, repeat usage per season, gross margin per transaction, field team cost per farmer. Then they test the five questions on this page.

What is the most common gap in agritech pitch decks?

Ignoring seasonality in the revenue chart.

Are the numbers on this page real?

No. They are illustrations for a fictional company, Kheti Mitra, to show what a strong answer looks like. Use your own numbers.

Can Astitva build my pitch deck?

Yes. Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your brand. The written story is free.

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