Brand colours · Edtech
Brand colours for edtech startups
A ready-to-use palette for an edtech brand, tested for contrast and shown on a real app screen, pitch deck and business card. Copy the hex codes, or use it to see what good looks like before you choose your own.
Meet the sample brand
To show the palette working, we built it for a fictional edtech company.
How it should feel
Edtech is full of the same royal blue and yellow. Parents scrolling ads see five lookalikes. So Brightpath goes a different way, using bright coral as its signature and sky ink for the moments that matter.
Fonts: Nunito for headings, Nunito Sans for body text.
The palette
Four colours, each with one job. Click any swatch to copy its hex code.
Bright Coral
#F2664B · RGB 242, 102, 75Coral feels energetic for students without the childish primary-red look.
Sky Ink
#3A7BD5 · RGB 58, 123, 213A trustworthy blue that parents read as serious learning.
Chalkboard
#1C2B33 · RGB 28, 43, 51A deep slate that nods to the classroom.
Notebook
#FBF8F1 · RGB 251, 248, 241A warm page colour that is comfortable for long reading.
A good split: mostly light, dark for text, primary for key moments, accent sparingly.
The palette in use
Colours only prove themselves on real things. Here it is on the three places an edtech startup shows up first.
App screen
Pitch deck slide
Business card, front and back
Contrast check
Text must stay readable. We checked each pairing against the WCAG standard, where 4.5 to 1 passes for body text.
| Use | Sample | Ratio | Result |
|---|---|---|---|
| Body text | Aa Brightpath | 13.7 : 1 | Pass AA |
| Text on primary | Aa Brightpath | 6.1 : 1 | Pass AA |
| Accent on dark | Aa Brightpath | 3.4 : 1 | Large text only |
| Primary on light | Aa Brightpath | 2.9 : 1 | Avoid for text |
| Light on dark | Aa Brightpath | 13.7 : 1 | Pass AA |
What to know about colour in edtech
The palette is only a start. These are the traps we see most in this industry.
What the category already owns
Edtech is full of the same royal blue and yellow. Parents scrolling ads see five lookalikes.
Avoid
- Rainbow palettes that look like a toy brand, which costs you trust with parents.
- Low-contrast pastels that fail on cheap phone screens.
Check your palette on a 6-inch budget phone at half brightness. That is how many of your students will see it.
Choose your own in four steps
Use the sample as a reference, then make it yours.
Write your positioning
Colour follows strategy. Know who you serve and how you want them to feel first.
Map the competition
Screenshot five edtech competitors and note the colours they own. Pick a lane nobody holds.
Build four colours
A primary, an accent, a dark and a light. Check contrast before anything else.
Test it on real things
Your app, a deck slide and the place customers meet you offline. Fix what fails.
Questions
What are good brand colours for an edtech startup?
Start from a primary that the category does not already own. Edtech is full of the same royal blue and yellow. Parents scrolling ads see five lookalikes. The sample palette here uses Bright Coral (#F2664B) as the primary with Sky Ink (#3A7BD5) as the accent.
How many colours should a startup brand have?
Four is enough: a primary, an accent, a dark for text and a light for backgrounds. Use them roughly 60, 30 and 10 percent, with the accent the smallest share.
Can I use this palette for my own brand?
Yes, it is free to use as a starting point. Change at least the primary so it fits your positioning and stands apart from your competitors.
How does Astitva choose brand colours?
Astitva writes your brand strategy from a short brief, suggests a palette that fits it, checks the text contrast and then uses the same colours across your logo, brand book and pitch deck.
More for edtech founders
Every guide for this industry, in one place.
Get a palette made for your startup
Astitva writes your brand strategy from a short brief, picks colours that fit it, checks contrast, and uses them across your logo, brand book and pitch deck.
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