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Three routes for Brightpath
Our sample edtech brand, Brightpath, makes live maths classes for grades 6 to 10. Here are three directions a designer, or Astitva, would explore.
Brightpath
Route 1 · Wordmark
The name is the logo
A rounded wordmark with one playful letter, such as a dot shaped like a spark.
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Route 2 · Monogram
Built for the app icon
A bold initial in a rounded square for the app icon.
Brightpath
Route 3 · Symbol and name
A mark that means something
A simple spark or path symbol that suggests progress.
The typeface does most of the work
A rounded sans feels friendly for students and still clear enough to satisfy parents. Brightpath uses Nunito.
BrightpathWebsite header
BrightpathPitch deck footer
BrightpathEmail signature
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App iconBr
32 pxB
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Brightpath
Brightpath
Brightpath
Brightpath
Skip the edtech clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
Graduation capsOpen booksLight bulbs and pencils
What works in edtech
- A shape that still works in a single colour on a printed worksheet
- Something students would put on a sticker
Brand feel to aim for
Edtech is full of the same royal blue and yellow. Parents scrolling ads see five lookalikes.
EncouragingClearTrusted
Test
Show the logo to five students and five parents. Both groups should be comfortable with it.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for an edtech startup?
Most early edtech startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should an edtech startup avoid?
The category clichés: graduation caps, open books, light bulbs and pencils. They make you look like everyone else.
How do I test a logo before using it?
Show the logo to five students and five parents. Both groups should be comfortable with it.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits