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Pitch deck · Edtech

The traction slide for an edtech pitch deck

Traction is proof the plan works. Here is a traction slide for Brightpath with one clear chart, and the cluttered version investors skip.

BRIGHTPATH · TRACTION

7,100 paying students, 64% still active in month 3

Sample slide for a fictional company · illustrative numbers
1200Jan1900Feb2700Mar3900Apr5200May7100JunPaid learners

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
TractionLots of words, no takeaway
  • Cumulative charts that hide a slowdown
  • Ten metrics in tiny text
  • Numbers with no dates
What gets a meeting
BRIGHTPATH · TRACTION

7,100 paying students, 64% still active in month 3

Sample slide for a fictional company · illustrative numbers
1200Jan1900Feb2700Mar3900Apr5200May7100JunPaid learners
  • Headline the result
  • One metric, by month
  • Highlight the latest
  • Add a proof point

Anatomy of the slide

01

Headline the result

Put the takeaway in the title: "7,100 paying students, 64% still active in month 3".

02

One metric, by month

Chart paid learners month by month, with dates.

03

Highlight the latest

Make the most recent month stand out.

04

Add a proof point

One customer logo or quote, if it fits.

Questions edtech investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Who pays, the student, the parent or the school?
How do you prove learning outcomes?
How do you keep learners after the first month?
Watch

The most common gap in edtech decks is claiming a huge market of every student in the country instead of the segment you can reach.

Questions

What goes on the traction slide of an edtech pitch deck?

Headline the result: Put the takeaway in the title: "7,100 paying students, 64% still active in month 3".; One metric, by month: Chart paid learners month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..

Are the numbers in the example real?

No. Brightpath is a fictional company. The numbers show the format. Use your own.

What is the most common edtech pitch deck mistake?

Claiming a huge market of every student in the country instead of the segment you can reach.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

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