Brand colours · Gaming
Brand colours for gaming startups
A ready-to-use palette for a gaming brand, tested for contrast and shown on a real app screen, pitch deck and business card. Copy the hex codes, or use it to see what good looks like before you choose your own.
Meet the sample brand
To show the palette working, we built it for a fictional gaming company.
How it should feel
Gaming is red, black and neon blue. Your store icon sits next to fifty of them. So Respawn Labs goes a different way, using hyper violet as its signature and volt for the moments that matter.
Fonts: Chakra Petch for headings, Rubik for body text.
The palette
Four colours, each with one job. Click any swatch to copy its hex code.
Hyper Violet
#7B2FF7 · RGB 123, 47, 247A saturated violet that pops on small screens and in thumbnails.
Volt
#D7FF3C · RGB 215, 255, 60An electric yellow-green for rewards and calls to action.
Void
#0B0B12 · RGB 11, 11, 18Deep near-black that makes neon colours glow.
Ghost
#EDEBFA · RGB 237, 235, 250A pale lilac for light surfaces and store pages.
A good split: mostly light, dark for text, primary for key moments, accent sparingly.
The palette in use
Colours only prove themselves on real things. Here it is on the three places a gaming startup shows up first.
App screen
Pitch deck slide
Business card, front and back
Contrast check
Text must stay readable. We checked each pairing against the WCAG standard, where 4.5 to 1 passes for body text.
| Use | Sample | Ratio | Result |
|---|---|---|---|
| Body text | Aa Respawn Labs | 16.7 : 1 | Pass AA |
| Text on primary | Aa Respawn Labs | 5.8 : 1 | Pass AA |
| Accent on dark | Aa Respawn Labs | 17.1 : 1 | Pass AA |
| Primary on light | Aa Respawn Labs | 5.0 : 1 | Pass AA |
| Light on dark | Aa Respawn Labs | 16.7 : 1 | Pass AA |
What to know about colour in gaming
The palette is only a start. These are the traps we see most in this industry.
What the category already owns
Gaming is red, black and neon blue. Your store icon sits next to fifty of them.
Avoid
- Too many neon colours, which look cheap on a store page.
- Colours that fail colour-blind checks in gameplay UI.
Test your app icon in the actual store grid at real size, next to the top 20 games in your genre.
Choose your own in four steps
Use the sample as a reference, then make it yours.
Write your positioning
Colour follows strategy. Know who you serve and how you want them to feel first.
Map the competition
Screenshot five gaming competitors and note the colours they own. Pick a lane nobody holds.
Build four colours
A primary, an accent, a dark and a light. Check contrast before anything else.
Test it on real things
Your app, a deck slide and the place customers meet you offline. Fix what fails.
Questions
What are good brand colours for a gaming startup?
Start from a primary that the category does not already own. Gaming is red, black and neon blue. Your store icon sits next to fifty of them. The sample palette here uses Hyper Violet (#7B2FF7) as the primary with Volt (#D7FF3C) as the accent.
How many colours should a startup brand have?
Four is enough: a primary, an accent, a dark for text and a light for backgrounds. Use them roughly 60, 30 and 10 percent, with the accent the smallest share.
Can I use this palette for my own brand?
Yes, it is free to use as a starting point. Change at least the primary so it fits your positioning and stands apart from your competitors.
How does Astitva choose brand colours?
Astitva writes your brand strategy from a short brief, suggests a palette that fits it, checks the text contrast and then uses the same colours across your logo, brand book and pitch deck.
More for gaming founders
Every guide for this industry, in one place.
Get a palette made for your startup
Astitva writes your brand strategy from a short brief, picks colours that fit it, checks contrast, and uses them across your logo, brand book and pitch deck.
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