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Three routes for Respawn Labs
Our sample gaming brand, Respawn Labs, makes fast multiplayer mobile games. Here are three directions a designer, or Astitva, would explore.
Respawn Labs
Route 1 · Wordmark
The name is the logo
A punchy wordmark with custom angles for the store page and trailer end card.
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Route 2 · Monogram
Built for the app icon
A strong single-letter icon that pops in the app store grid.
Respawn Labs
Route 3 · Symbol and name
A mark that means something
A character or bolt symbol that can animate.
The typeface does most of the work
A bold, angular display font gives the energy of the game while staying readable at icon size. Respawn Labs uses Chakra Petch.
Respawn LabsWebsite header
Respawn LabsPitch deck footer
Respawn LabsEmail signature
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App iconRL
32 pxR
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Respawn Labs
Respawn Labs
Respawn Labs
Respawn Labs
Skip the gaming clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
Game controllersSkulls and flamesGeneric shields with swords
What works in gaming
- An icon that wins at 60 pixels in a store grid
- A mark that can animate in the game's loading screen
Brand feel to aim for
Gaming is red, black and neon blue. Your store icon sits next to fifty of them.
EnergeticBoldPlayful
Test
Drop your icon into a screenshot of the app store top charts in your genre. It needs to stand out at a glance.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for a gaming startup?
Most early gaming startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should a gaming startup avoid?
The category clichés: game controllers, skulls and flames, generic shields with swords. They make you look like everyone else.
How do I test a logo before using it?
Drop your icon into a screenshot of the app store top charts in your genre. It needs to stand out at a glance.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits