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Pitch deck · Gaming

The market size slide for a gaming pitch deck

Investors want proof that enough players and the studios or advertisers who pay exist to build a large company. Here is a bottom-up market slide for Respawn Labs, and the weak version most founders send.

RESPAWN LABS · MARKET

40 million players we can reach first, worth ₹240 each a year

Sample slide for a fictional company · illustrative numbers
Long term: 1 billion mobile gamers in AsiaNext: 180 million mobile gamers in India 40 millionplayers we can reach

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Market sizeLots of words, no takeaway
  • One huge number from a report
  • "We only need 1% of the market"
  • No link between the market and your price
What gets a meeting
RESPAWN LABS · MARKET

40 million players we can reach first, worth ₹240 each a year

Sample slide for a fictional company · illustrative numbers
Long term: 1 billion mobile gamers in AsiaNext: 180 million mobile gamers in India 40 millionplayers we can reach
  • Start small
  • Price it
  • Show the next ring
  • Cite sources

Anatomy of the slide

01

Start small

Count the players you can reach first: Indian mobile gamers who play competitive games weekly.

02

Price it

Multiply by what each pays a year: ₹240.

03

Show the next ring

Then the wider group: 180 million mobile gamers in India.

04

Cite sources

Put the source of every number at the bottom of the slide.

Questions gaming investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Why do players come back on day 30?
How do you make money without hurting play?
What does your next title look like?
Watch

The most common gap in gaming decks is showing downloads without retention.

Questions

What goes on the market size slide of a gaming pitch deck?

Start small: Count the players you can reach first: Indian mobile gamers who play competitive games weekly.; Price it: Multiply by what each pays a year: ₹240.; Show the next ring: Then the wider group: 180 million mobile gamers in India.; Cite sources: Put the source of every number at the bottom of the slide..

Are the numbers in the example real?

No. Respawn Labs is a fictional company. The numbers show the format. Use your own.

What is the most common gaming pitch deck mistake?

Showing downloads without retention.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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