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Pitch deck · Gaming

The traction slide for a gaming pitch deck

Traction is proof the plan works. Here is a traction slide for Respawn Labs with one clear chart, and the cluttered version investors skip.

RESPAWN LABS · TRACTION

240K daily players, D30 retention 9%

Sample slide for a fictional company · illustrative numbers
18KJan42KFeb75KMar120KApr170KMay240KJunDaily active users

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
TractionLots of words, no takeaway
  • Cumulative charts that hide a slowdown
  • Ten metrics in tiny text
  • Numbers with no dates
What gets a meeting
RESPAWN LABS · TRACTION

240K daily players, D30 retention 9%

Sample slide for a fictional company · illustrative numbers
18KJan42KFeb75KMar120KApr170KMay240KJunDaily active users
  • Headline the result
  • One metric, by month
  • Highlight the latest
  • Add a proof point

Anatomy of the slide

01

Headline the result

Put the takeaway in the title: "240K daily players, D30 retention 9%".

02

One metric, by month

Chart daily active users month by month, with dates.

03

Highlight the latest

Make the most recent month stand out.

04

Add a proof point

One customer logo or quote, if it fits.

Questions gaming investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Why do players come back on day 30?
How do you make money without hurting play?
What does your next title look like?
Watch

The most common gap in gaming decks is showing downloads without retention.

Questions

What goes on the traction slide of a gaming pitch deck?

Headline the result: Put the takeaway in the title: "240K daily players, D30 retention 9%".; One metric, by month: Chart daily active users month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..

Are the numbers in the example real?

No. Respawn Labs is a fictional company. The numbers show the format. Use your own.

What is the most common gaming pitch deck mistake?

Showing downloads without retention.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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