Astitva

Brand identity generator

A brand identity that holds together

An identity is more than a logo. It is how you sound, look and show up in a pitch. Astitva builds the full identity from your brief, so every piece agrees with the others.

No card needed. Used by founders in India and abroad.

A brand identity that <em>holds together</em>, sample made in Astitva for a fictional company

What makes an identity work

A strong startup identity makes one clear promise and repeats it everywhere. That means the positioning line, the logo, the colours and the deck all point in the same direction.

  1. Positioning: who you serve and why you are different.
  2. Voice: three traits with rules writers can follow.
  3. Visual system: logo, palette and type.
  4. Proof: the same identity in your brand book and investor deck.

How it works

01

Brief

Ten minutes about your product, customer and goals.

02

Strategy

Positioning, audience, voice and proof points.

03

Visual identity

Colours, fonts and three logo routes.

04

Apply it

Brand book and pitch deck in the same style.

What it costs

Pay once for credits. Use them for any step.

Free50credits on sign-up₹0 / $0
Starter100credits₹299 / $3
Studio400credits₹999 / $10
Pro1,000credits₹1,999 / $20

One-time packs, plus GST in India. No subscription. Credits never expire.

StepCredits
Brand strategy from your brief10
Three logo routes15
Finished logo with usage rules15
Written investor storyFree
Each designed slide10

Guides

Questions

What is a brand identity?

The set of decisions that make a company recognisable: positioning, voice, logo, colours, fonts and how they are used together.

Can AI create a brand identity?

AI can draft the strategy and visual system quickly. Astitva does this from your brief, and you choose and refine each step.

Do I need a designer after this?

Many founders launch with what Astitva makes. If you hire a designer later, the brand book gives them everything they need.

Your brand and pitch deck, from one brief

Strategy, logo, brand book and an investor deck that all match. Start with 50 free credits.

Start free