Brand voice
Brand voice, by industry
60 before and after rewrites across 20 industries, with traits, rules and word lists.
Trusted · Precise · Calm
FintechLumen Pay
Warm · Crafted · Giftable
D2CKindred Co.
Clear · Competent · Steady
SaaSNorthbeam
Encouraging · Clear · Trusted
EdtechBrightpath
Calm · Careful · Human
HealthtechCarely
Grounded · Practical · Friendly
AgritechKheti Mitra
Optimistic · Evidence-led · Bold
Climate techSolstice Grid
Lively · Fair · Trusted
MarketplaceHaat
Confident · Clear · Human
AIParallel
Tasty · Warm · Rooted
Food and beverageThela
Sensory · Credible · Luxe
Beauty and skincareSaarva
Considered · Rooted · Modern
FashionOchre Studio
Energetic · Bold · Playful
GamingRespawn Labs
Reliable · Fast · Clear
LogisticsKooch
Warm · Trustworthy · Modern
ProptechAangan
Human · Dependable · Clear
HR techCrewly
Evocative · Easy · Adventurous
TravelSafarnama
Expressive · Creator-first · Fun
Creator economyFanbase
Hopeful · Dignified · Honest
Social impactSaathi
Precise · Solid · Smart
Hardware and IoTVolta Labs