Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- A full pricing page pasted onto a slide
- Revenue with no costs
- Five revenue streams at once
Retailer and shopper pays ₹60 a bottle, 41% gross margin. Payback in 2 months per store.
Sample slide for a fictional company · illustrative numbers- Who pays
- Price and frequency
- Cost to serve
- Payback
Anatomy of the slide
Who pays
Retailer and shopper. Name the payer, not just the user.
Price and frequency
₹60 a bottle, 41% gross margin, weekly reorders.
Cost to serve
₹35 per bottle to make and ship.
Payback
When a customer has paid back what it cost to win them: 2 months per store.
Questions food and beverage investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in food and beverage decks is no photos of the actual product.
Questions
What goes on the business model slide of a food and beverage pitch deck?
Who pays: Retailer and shopper. Name the payer, not just the user.; Price and frequency: ₹60 a bottle, 41% gross margin, weekly reorders.; Cost to serve: ₹35 per bottle to make and ship.; Payback: When a customer has paid back what it cost to win them: 2 months per store..
Are the numbers in the example real?
No. Thela is a fictional company. The numbers show the format. Use your own.
What is the most common food and beverage pitch deck mistake?
No photos of the actual product.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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