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Pitch deck · Food and beverage

The traction slide for a food and beverage pitch deck

Traction is proof the plan works. Here is a traction slide for Thela with one clear chart, and the cluttered version investors skip.

THELA · TRACTION

In 320 stores, sell-through 2x category

Sample slide for a fictional company · illustrative numbers
60Jan110Feb170Mar230Apr280May320JunRetail stores

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
TractionLots of words, no takeaway
  • Cumulative charts that hide a slowdown
  • Ten metrics in tiny text
  • Numbers with no dates
What gets a meeting
THELA · TRACTION

In 320 stores, sell-through 2x category

Sample slide for a fictional company · illustrative numbers
60Jan110Feb170Mar230Apr280May320JunRetail stores
  • Headline the result
  • One metric, by month
  • Highlight the latest
  • Add a proof point

Anatomy of the slide

01

Headline the result

Put the takeaway in the title: "In 320 stores, sell-through 2x category".

02

One metric, by month

Chart retail stores month by month, with dates.

03

Highlight the latest

Make the most recent month stand out.

04

Add a proof point

One customer logo or quote, if it fits.

Questions food and beverage investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

How do you win shelf space?
What are your margins after distributors?
How do you keep quality as you scale production?
Watch

The most common gap in food and beverage decks is no photos of the actual product.

Questions

What goes on the traction slide of a food and beverage pitch deck?

Headline the result: Put the takeaway in the title: "In 320 stores, sell-through 2x category".; One metric, by month: Chart retail stores month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..

Are the numbers in the example real?

No. Thela is a fictional company. The numbers show the format. Use your own.

What is the most common food and beverage pitch deck mistake?

No photos of the actual product.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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