Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- "We have no competitors"
- A table of ticks where you win every row
- Logos of companies customers have never compared you with
Thela is the only option that is both authentic taste and strong on convenience
Sample slide for a fictional company · illustrative numbers- Pick real axes
- Include alternatives
- Place yourself honestly
- Answer the follow-up
Anatomy of the slide
Pick real axes
Two things buyers care about: authentic taste and convenience.
Include alternatives
Spreadsheets, doing nothing and the big incumbent all count.
Place yourself honestly
The empty corner should be earned, not drawn.
Answer the follow-up
How do you win shelf space?
Questions food and beverage investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in food and beverage decks is no photos of the actual product.
Questions
What goes on the competition slide of a food and beverage pitch deck?
Pick real axes: Two things buyers care about: authentic taste and convenience.; Include alternatives: Spreadsheets, doing nothing and the big incumbent all count.; Place yourself honestly: The empty corner should be earned, not drawn.; Answer the follow-up: How do you win shelf space?.
Are the numbers in the example real?
No. Thela is a fictional company. The numbers show the format. Use your own.
What is the most common food and beverage pitch deck mistake?
No photos of the actual product.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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