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Pitch deck · Food and beverage

The market size slide for a food and beverage pitch deck

Investors want proof that enough shoppers, cafes or retailers who buy your food or drinks exist to build a large company. Here is a bottom-up market slide for Thela, and the weak version most founders send.

THELA · MARKET

40,000 stores we can reach first, worth ₹1.1 L each a year

Sample slide for a fictional company · illustrative numbers
Long term: 12 million retail outlets in IndiaNext: 260,000 stores in top 20 cities 40,000stores we can reach

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Market sizeLots of words, no takeaway
  • One huge number from a report
  • "We only need 1% of the market"
  • No link between the market and your price
What gets a meeting
THELA · MARKET

40,000 stores we can reach first, worth ₹1.1 L each a year

Sample slide for a fictional company · illustrative numbers
Long term: 12 million retail outlets in IndiaNext: 260,000 stores in top 20 cities 40,000stores we can reach
  • Start small
  • Price it
  • Show the next ring
  • Cite sources

Anatomy of the slide

01

Start small

Count the stores you can reach first: modern trade and premium kirana stores in 6 metros.

02

Price it

Multiply by what each pays a year: ₹1.1 L.

03

Show the next ring

Then the wider group: 260,000 stores in top 20 cities.

04

Cite sources

Put the source of every number at the bottom of the slide.

Questions food and beverage investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

How do you win shelf space?
What are your margins after distributors?
How do you keep quality as you scale production?
Watch

The most common gap in food and beverage decks is no photos of the actual product.

Questions

What goes on the market size slide of a food and beverage pitch deck?

Start small: Count the stores you can reach first: modern trade and premium kirana stores in 6 metros.; Price it: Multiply by what each pays a year: ₹1.1 L.; Show the next ring: Then the wider group: 260,000 stores in top 20 cities.; Cite sources: Put the source of every number at the bottom of the slide..

Are the numbers in the example real?

No. Thela is a fictional company. The numbers show the format. Use your own.

What is the most common food and beverage pitch deck mistake?

No photos of the actual product.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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Get this slide made in your brand

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