Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- A full pricing page pasted onto a slide
- Revenue with no costs
- Five revenue streams at once
CFO pays ₹2,400 per seat a month. Payback in 11 months.
Sample slide for a fictional company · illustrative numbers- Who pays
- Price and frequency
- Cost to serve
- Payback
Anatomy of the slide
Who pays
CFO. Name the payer, not just the user.
Price and frequency
₹2,400 per seat a month, annual contract.
Cost to serve
₹380 per seat in hosting and support.
Payback
When a customer has paid back what it cost to win them: 11 months.
Questions SaaS investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in SaaS decks is listing features instead of the business outcome a buyer gets.
Questions
What goes on the business model slide of a SaaS pitch deck?
Who pays: CFO. Name the payer, not just the user.; Price and frequency: ₹2,400 per seat a month, annual contract.; Cost to serve: ₹380 per seat in hosting and support.; Payback: When a customer has paid back what it cost to win them: 11 months..
Are the numbers in the example real?
No. Northbeam is a fictional company. The numbers show the format. Use your own.
What is the most common SaaS pitch deck mistake?
Listing features instead of the business outcome a buyer gets.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get this slide made in your brand
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