Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- Cumulative charts that hide a slowdown
- Ten metrics in tiny text
- Numbers with no dates
ARR $1.2M, growing 18% a month
Sample slide for a fictional company · illustrative numbers- Headline the result
- One metric, by month
- Highlight the latest
- Add a proof point
Anatomy of the slide
Headline the result
Put the takeaway in the title: "ARR $1.2M, growing 18% a month".
One metric, by month
Chart arr month by month, with dates.
Highlight the latest
Make the most recent month stand out.
Add a proof point
One customer logo or quote, if it fits.
Questions SaaS investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in SaaS decks is listing features instead of the business outcome a buyer gets.
Questions
What goes on the traction slide of a SaaS pitch deck?
Headline the result: Put the takeaway in the title: "ARR $1.2M, growing 18% a month".; One metric, by month: Chart arr month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..
Are the numbers in the example real?
No. Northbeam is a fictional company. The numbers show the format. Use your own.
What is the most common SaaS pitch deck mistake?
Listing features instead of the business outcome a buyer gets.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get this slide made in your brand
Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.
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