Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- One huge number from a report
- "We only need 1% of the market"
- No link between the market and your price
9,000 finance teams we can reach first, worth ₹2.9 L a year each a year
Sample slide for a fictional company · illustrative numbers- Start small
- Price it
- Show the next ring
- Cite sources
Anatomy of the slide
Start small
Count the finance teams you can reach first: mid-size companies with 3 or more finance staff in India.
Price it
Multiply by what each pays a year: ₹2.9 L a year.
Show the next ring
Then the wider group: 38,000 companies across India and the Gulf.
Cite sources
Put the source of every number at the bottom of the slide.
Questions SaaS investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in SaaS decks is listing features instead of the business outcome a buyer gets.
Questions
What goes on the market size slide of a SaaS pitch deck?
Start small: Count the finance teams you can reach first: mid-size companies with 3 or more finance staff in India.; Price it: Multiply by what each pays a year: ₹2.9 L a year.; Show the next ring: Then the wider group: 38,000 companies across India and the Gulf.; Cite sources: Put the source of every number at the bottom of the slide..
Are the numbers in the example real?
No. Northbeam is a fictional company. The numbers show the format. Use your own.
What is the most common SaaS pitch deck mistake?
Listing features instead of the business outcome a buyer gets.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
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