Sa
Three routes for Saathi
Our sample social impact brand, Saathi, makes livelihood training for rural women. Here are three directions a designer, or Astitva, would explore.
Saathi
Route 1 · Wordmark
The name is the logo
A respectful wordmark that works on reports and community posters.
Sa
Route 2 · Monogram
Built for the app icon
A circular monogram for badges, certificates and stamps.
Saathi
Route 3 · Symbol and name
A mark that means something
A symbol drawn from the community's own visual culture, kept simple.
The typeface does most of the work
A warm, readable serif or humanist sans brings dignity and hope. Saathi uses Merriweather.
SaathiWebsite header
SaathiPitch deck footer
SaathiEmail signature
Sa
App iconSa
32 pxS
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Saathi
Saathi
Saathi
Saathi
Skip the social impact clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
Hands holding a globeHearts and handsSad imagery
What works in social impact
- A logo that works on a certificate and a grant report
- A mark the community would be proud to wear
Brand feel to aim for
Charity brands default to pale greens and blues, which can feel distant.
HopefulDignifiedHonest
Test
Show the logo to people you serve before funders. Their reaction matters most.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for a social impact startup?
Most early social impact startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should a social impact startup avoid?
The category clichés: hands holding a globe, hearts and hands, sad imagery. They make you look like everyone else.
How do I test a logo before using it?
Show the logo to people you serve before funders. Their reaction matters most.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits