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Pitch deck · Social impact

The traction slide for a social impact pitch deck

Traction is proof the plan works. Here is a traction slide for Saathi with one clear chart, and the cluttered version investors skip.

SAATHI · TRACTION

3,400 trained, 62% earning more a year later

Sample slide for a fictional company · illustrative numbers
300Jan700Feb1300Mar2000Apr2700May3400JunWomen trained

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
TractionLots of words, no takeaway
  • Cumulative charts that hide a slowdown
  • Ten metrics in tiny text
  • Numbers with no dates
What gets a meeting
SAATHI · TRACTION

3,400 trained, 62% earning more a year later

Sample slide for a fictional company · illustrative numbers
300Jan700Feb1300Mar2000Apr2700May3400JunWomen trained
  • Headline the result
  • One metric, by month
  • Highlight the latest
  • Add a proof point

Anatomy of the slide

01

Headline the result

Put the takeaway in the title: "3,400 trained, 62% earning more a year later".

02

One metric, by month

Chart women trained month by month, with dates.

03

Highlight the latest

Make the most recent month stand out.

04

Add a proof point

One customer logo or quote, if it fits.

Questions social impact investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

How do you measure outcomes, not just reach?
What is the path to financial sustainability?
Who pays as you scale?
Watch

The most common gap in social impact decks is emotional stories with no outcome data.

Questions

What goes on the traction slide of a social impact pitch deck?

Headline the result: Put the takeaway in the title: "3,400 trained, 62% earning more a year later".; One metric, by month: Chart women trained month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..

Are the numbers in the example real?

No. Saathi is a fictional company. The numbers show the format. Use your own.

What is the most common social impact pitch deck mistake?

Emotional stories with no outcome data.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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