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Pitch deck · Social impact

The market size slide for a social impact pitch deck

Investors want proof that enough communities served, and the funders or customers who pay exist to build a large company. Here is a bottom-up market slide for Saathi, and the weak version most founders send.

SAATHI · MARKET

200,000 women we can reach first, worth ₹8,400 per placement each a year

Sample slide for a fictional company · illustrative numbers
Long term: Rural women entering paid work across IndiaNext: 1.8 million women in the state 200,000women we can reach

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Market sizeLots of words, no takeaway
  • One huge number from a report
  • "We only need 1% of the market"
  • No link between the market and your price
What gets a meeting
SAATHI · MARKET

200,000 women we can reach first, worth ₹8,400 per placement each a year

Sample slide for a fictional company · illustrative numbers
Long term: Rural women entering paid work across IndiaNext: 1.8 million women in the state 200,000women we can reach
  • Start small
  • Price it
  • Show the next ring
  • Cite sources

Anatomy of the slide

01

Start small

Count the women you can reach first: women in 3 districts seeking skills for paid work.

02

Price it

Multiply by what each pays a year: ₹8,400 per placement.

03

Show the next ring

Then the wider group: 1.8 million women in the state.

04

Cite sources

Put the source of every number at the bottom of the slide.

Questions social impact investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

How do you measure outcomes, not just reach?
What is the path to financial sustainability?
Who pays as you scale?
Watch

The most common gap in social impact decks is emotional stories with no outcome data.

Questions

What goes on the market size slide of a social impact pitch deck?

Start small: Count the women you can reach first: women in 3 districts seeking skills for paid work.; Price it: Multiply by what each pays a year: ₹8,400 per placement.; Show the next ring: Then the wider group: 1.8 million women in the state.; Cite sources: Put the source of every number at the bottom of the slide..

Are the numbers in the example real?

No. Saathi is a fictional company. The numbers show the format. Use your own.

What is the most common social impact pitch deck mistake?

Emotional stories with no outcome data.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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