Comparison
A Looka alternative that starts with strategy
Looka and Astitva both make logos with AI. The difference is order. Astitva first writes your brand strategy from a brief, then draws three visual logo routes that fit it, then builds your brand book and pitch deck in the same style.
Astitva and Looka side by side
| Astitva | Looka | |
|---|---|---|
| Starts from | A brief about your customer, product and market | Your company name, industry and style picks |
| Logo | Three visual logo routes, then a finished logo with usage rules | Many template-based logo options |
| Strategy | Positioning, audience, tone of voice and proof points | Not the focus |
| Brand book | Included, with colours, fonts and logo rules | Brand kit on paid plans |
| Pitch deck | Investor deck in your brand | Not included |
| Pricing | Credits from ₹299 / $3, 50 free on sign-up | One-time logo packages and a yearly brand kit |
When to pick which
Pick Looka if you want to browse many logo options fast and need business cards, social templates and merch. Pick Astitva if you are building a startup and want the logo, the brand book and the investor deck to come from the same strategy.
What Astitva costs
| Step | Credits |
|---|---|
| Brand strategy from your brief | 10 |
| Lock your brand colours and fonts | Free |
| Three logo routes | 15 |
| Finished logo with usage rules | 15 |
| Written investor story | Free |
| Each designed slide | 5 |
| A full 12-slide deck | 60 |
| Pack | Credits | India | Outside India |
|---|---|---|---|
| Free on sign-up | 50 | ₹0 | $0 |
| Starter | 100 | ₹299 | $3 |
| Studio | 400 | ₹999 | $10 |
| Pro | 1,000 | ₹1,999 | $20 |
Prices are plus GST. Credits never expire and there is no subscription.
Questions
What is a good Looka alternative for startups?
Astitva is a good fit for startups because it writes your brand strategy first, then designs a logo, a brand book and an investor deck that all match. New accounts get 50 free credits.
Does Astitva make symbol logos?
Yes. You get three routes: one that feels right for your industry, one that breaks its rules, and one wildcard. You can ask for more like the one you prefer.
Do I own my logo?
Yes. What you make in Astitva is yours to use, edit and trademark.
Start with 50 free credits. No card needed.
Build my brand and deck