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Pitch deck · Beauty and skincare

The business model slide for a beauty and skincare pitch deck

This slide answers who pays, how much, how often, and whether each customer makes money. Here is Saarva's version, drawn as one simple diagram.

SAARVA · BUSINESS MODEL

Shopper pays ₹899 per serum. Payback in 2nd purchase.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Shopper
PRICE
₹899 per serum
HOW OFTEN
Every 2 to 3 months
COST TO SERVE
₹230 per unit including packaging
PAYBACK · 2ND PURCHASE
Retail at 52% margin

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Business modelLots of words, no takeaway
  • A full pricing page pasted onto a slide
  • Revenue with no costs
  • Five revenue streams at once
What gets a meeting
SAARVA · BUSINESS MODEL

Shopper pays ₹899 per serum. Payback in 2nd purchase.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Shopper
PRICE
₹899 per serum
HOW OFTEN
Every 2 to 3 months
COST TO SERVE
₹230 per unit including packaging
PAYBACK · 2ND PURCHASE
Retail at 52% margin
  • Who pays
  • Price and frequency
  • Cost to serve
  • Payback

Anatomy of the slide

01

Who pays

Shopper. Name the payer, not just the user.

02

Price and frequency

₹899 per serum, every 2 to 3 months.

03

Cost to serve

₹230 per unit including packaging.

04

Payback

When a customer has paid back what it cost to win them: 2nd purchase.

Questions beauty and skincare investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

What makes your formulation different?
How dependent are you on influencers?
Can you hold margin in retail?
Watch

The most common gap in beauty and skincare decks is claims about results with no test data.

Questions

What goes on the business model slide of a beauty and skincare pitch deck?

Who pays: Shopper. Name the payer, not just the user.; Price and frequency: ₹899 per serum, every 2 to 3 months.; Cost to serve: ₹230 per unit including packaging.; Payback: When a customer has paid back what it cost to win them: 2nd purchase..

Are the numbers in the example real?

No. Saarva is a fictional company. The numbers show the format. Use your own.

What is the most common beauty and skincare pitch deck mistake?

Claims about results with no test data.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

Start free with 50 credits