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Pitch deck · Beauty and skincare

The competition slide for a beauty and skincare pitch deck

Never say you have no competitors. Show what people buying skincare, haircare or cosmetics use today, and why they switch. Here is Saarva's competition map.

SAARVA · COMPETITION

Saarva is the only option that is both clinical proof and strong on ayurvedic heritage

Sample slide for a fictional company · illustrative numbers
Clinical proof →↑ Ayurvedic heritageMass ayurveda brandsGlobal actives brandsInfluencer brandsSaarva

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
CompetitionLots of words, no takeaway
  • "We have no competitors"
  • A table of ticks where you win every row
  • Logos of companies customers have never compared you with
What gets a meeting
SAARVA · COMPETITION

Saarva is the only option that is both clinical proof and strong on ayurvedic heritage

Sample slide for a fictional company · illustrative numbers
Clinical proof →↑ Ayurvedic heritageMass ayurveda brandsGlobal actives brandsInfluencer brandsSaarva
  • Pick real axes
  • Include alternatives
  • Place yourself honestly
  • Answer the follow-up

Anatomy of the slide

01

Pick real axes

Two things buyers care about: clinical proof and ayurvedic heritage.

02

Include alternatives

Spreadsheets, doing nothing and the big incumbent all count.

03

Place yourself honestly

The empty corner should be earned, not drawn.

04

Answer the follow-up

What makes your formulation different?

Questions beauty and skincare investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

What makes your formulation different?
How dependent are you on influencers?
Can you hold margin in retail?
Watch

The most common gap in beauty and skincare decks is claims about results with no test data.

Questions

What goes on the competition slide of a beauty and skincare pitch deck?

Pick real axes: Two things buyers care about: clinical proof and ayurvedic heritage.; Include alternatives: Spreadsheets, doing nothing and the big incumbent all count.; Place yourself honestly: The empty corner should be earned, not drawn.; Answer the follow-up: What makes your formulation different?.

Are the numbers in the example real?

No. Saarva is a fictional company. The numbers show the format. Use your own.

What is the most common beauty and skincare pitch deck mistake?

Claims about results with no test data.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

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