AstitvaStart free

Pitch deck · Gaming

The business model slide for a gaming pitch deck

This slide answers who pays, how much, how often, and whether each customer makes money. Here is Respawn Labs's version, drawn as one simple diagram.

RESPAWN LABS · BUSINESS MODEL

Player pays Cosmetics, average ₹240 a year per payer. Payback in 40 days.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Player
PRICE
Cosmetics, average ₹240 a year per payer
HOW OFTEN
Seasonal passes
COST TO SERVE
$0.42 to acquire a player
PAYBACK · 40 DAYS
Ads in casual modes

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Business modelLots of words, no takeaway
  • A full pricing page pasted onto a slide
  • Revenue with no costs
  • Five revenue streams at once
What gets a meeting
RESPAWN LABS · BUSINESS MODEL

Player pays Cosmetics, average ₹240 a year per payer. Payback in 40 days.

Sample slide for a fictional company · illustrative numbers
WHO PAYS
Player
PRICE
Cosmetics, average ₹240 a year per payer
HOW OFTEN
Seasonal passes
COST TO SERVE
$0.42 to acquire a player
PAYBACK · 40 DAYS
Ads in casual modes
  • Who pays
  • Price and frequency
  • Cost to serve
  • Payback

Anatomy of the slide

01

Who pays

Player. Name the payer, not just the user.

02

Price and frequency

Cosmetics, average ₹240 a year per payer, seasonal passes.

03

Cost to serve

$0.42 to acquire a player.

04

Payback

When a customer has paid back what it cost to win them: 40 days.

Questions gaming investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Why do players come back on day 30?
How do you make money without hurting play?
What does your next title look like?
Watch

The most common gap in gaming decks is showing downloads without retention.

Questions

What goes on the business model slide of a gaming pitch deck?

Who pays: Player. Name the payer, not just the user.; Price and frequency: Cosmetics, average ₹240 a year per payer, seasonal passes.; Cost to serve: $0.42 to acquire a player.; Payback: When a customer has paid back what it cost to win them: 40 days..

Are the numbers in the example real?

No. Respawn Labs is a fictional company. The numbers show the format. Use your own.

What is the most common gaming pitch deck mistake?

Showing downloads without retention.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your colours and fonts.

Start free with 50 credits