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Fundraising · Fintech

5 questions investors ask fintech founders

Investors who back fintech companies ask a familiar set of questions. Here are the five that come up most, why they ask, and what a strong answer looks like on a slide.

Write my investor story freeSee the questions
INVESTORWhich licence do you operate under, or which partner holds it?
LUMEN PAYLicensed via partner bank · RBI PA application filed March
INVESTORHow do you handle fraud and defaults as you grow?
LUMEN PAYFraud loss 0.08% of volume, down from 0.3% in Q1

The five questions

Each answer is shown for our fictional fintech company, Lumen Pay, which makes uPI payments and credit for small shops. The numbers are illustrations. Swap in your own.

01

Which licence do you operate under, or which partner holds it?

Why they askRegulation can shut a fintech overnight. They need to know you can legally operate.
A strong answer showsThe licence or partner bank, the status of any application, and who owns compliance.
LUMEN PAY

Licensed via partner bank · RBI PA application filed March

Sample slide line · illustrative numbers
02

How do you handle fraud and defaults as you grow?

Why they askLosses scale faster than revenue if risk is weak.
A strong answer showsYour current loss rate, the controls behind it, and how it trends by cohort.
LUMEN PAY

Fraud loss 0.08% of volume, down from 0.3% in Q1

Sample slide line · illustrative numbers
03

Why will customers trust a new name with their money?

Why they askTrust is the main barrier to switching.
A strong answer showsA specific trust lever: partner brands, insurance, reviews or a guarantee.
LUMEN PAY

Funds held with a scheduled bank · 4.7★ from 2,100 merchants

Sample slide line · illustrative numbers
04

What is your take rate, and is it safe?

Why they askFintech margins get squeezed by competition and regulation.
A strong answer showsTake rate today, how it varies by product, and what protects it.
LUMEN PAY

Blended take rate 0.9% · credit products at 2.4%

Sample slide line · illustrative numbers
05

How do you acquire customers cheaply?

Why they askPaid acquisition in fintech is expensive and crowded.
A strong answer showsA channel with falling cost, such as partnerships or referrals.
LUMEN PAY

62% of merchants come from distributor referrals

Sample slide line · illustrative numbers

The four numbers they check first

Before the questions, investors scan for these. Show each one by month, with dates, so the trend is easy to read.

Metric 1Total payment volume or loan book
Metric 2Take rate or net interest margin
Metric 3Default or fraud rate
Metric 4Cost to acquire a customer

The gap that costs fintech founders meetings

Gap

The most common gap in fintech decks is skipping the compliance slide, which is the first thing a fintech investor checks. Fix it before you send the deck.

Know your buyer

Your customers are people or businesses who move, borrow or save money. Name the first group you will win, and show why they pick you today.

Prepare the appendix

  • Monthly metrics for the last 12 months
  • Unit economics by customer group
  • Your answer to each question above, with sources

Questions

What do investors look for in a fintech startup?

They start with these metrics: total payment volume or loan book, take rate or net interest margin, default or fraud rate, cost to acquire a customer. Then they test the five questions on this page.

What is the most common gap in fintech pitch decks?

Skipping the compliance slide, which is the first thing a fintech investor checks.

Are the numbers on this page real?

No. They are illustrations for a fictional company, Lumen Pay, to show what a strong answer looks like. Use your own numbers.

Can Astitva build my pitch deck?

Yes. Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your brand. The written story is free.

Answer them before they ask

Astitva writes your investor story from a short brief, in the order investors expect, then designs every slide in your brand.

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