Strong versus weak
Same slide, two versions. Investors decide in seconds which kind of founder sent it.
- One huge number from a report
- "We only need 1% of the market"
- No link between the market and your price
120,000 shops we can reach first, worth ₹6,000 each a year
Sample slide for a fictional company · illustrative numbers- Start small
- Price it
- Show the next ring
- Cite sources
Anatomy of the slide
Start small
Count the shops you can reach first: kirana and small shops in our 4 launch cities.
Price it
Multiply by what each pays a year: ₹6,000.
Show the next ring
Then the wider group: 2.1 million shops in Maharashtra and Karnataka.
Cite sources
Put the source of every number at the bottom of the slide.
Questions fintech investors will ask next
Prepare these before the meeting. The answers belong in your appendix.
The most common gap in fintech decks is skipping the compliance slide, which is the first thing a fintech investor checks.
Questions
What goes on the market size slide of a fintech pitch deck?
Start small: Count the shops you can reach first: kirana and small shops in our 4 launch cities.; Price it: Multiply by what each pays a year: ₹6,000.; Show the next ring: Then the wider group: 2.1 million shops in Maharashtra and Karnataka.; Cite sources: Put the source of every number at the bottom of the slide..
Are the numbers in the example real?
No. Lumen Pay is a fictional company. The numbers show the format. Use your own.
What is the most common fintech pitch deck mistake?
Skipping the compliance slide, which is the first thing a fintech investor checks.
Can Astitva make this slide for me?
Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.
Get this slide made in your brand
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