The five questions
Each answer is shown for our fictional HR tech company, Crewly, which makes payroll and attendance for 50 to 500 person firms. The numbers are illustrations. Swap in your own.
Who buys, HR or finance?
Finance signs · HR champions
Sample slide line · illustrative numbersHow long does setup take?
Live in 9 days on average
Sample slide line · illustrative numbersWhat integrations do you need to win?
Integrates with 4 accounting tools and 2 biometric systems
Sample slide line · illustrative numbersHow do you expand within a customer?
38% of customers add a second module in year one
Sample slide line · illustrative numbersWhat happens if payroll goes wrong?
0.02% payslip error rate · two-step approval
Sample slide line · illustrative numbersThe four numbers they check first
Before the questions, investors scan for these. Show each one by month, with dates, so the trend is easy to read.
The gap that costs HR tech founders meetings
The most common gap in HR tech decks is talking about culture and not about money saved. Fix it before you send the deck.
Know your buyer
Your customers are companies hiring, paying or managing people. Name the first group you will win, and show why they pick you today.
Prepare the appendix
- Monthly metrics for the last 12 months
- Unit economics by customer group
- Your answer to each question above, with sources
Questions
What do investors look for in an HR tech startup?
They start with these metrics: companies on the platform, employees covered, net revenue retention, implementation time. Then they test the five questions on this page.
What is the most common gap in HR tech pitch decks?
Talking about culture and not about money saved.
Are the numbers on this page real?
No. They are illustrations for a fictional company, Crewly, to show what a strong answer looks like. Use your own numbers.
Can Astitva build my pitch deck?
Yes. Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your brand. The written story is free.
Answer them before they ask
Astitva writes your investor story from a short brief, in the order investors expect, then designs every slide in your brand.
Start free with 50 credits