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Pitch deck · HR tech

The market size slide for an HR tech pitch deck

Investors want proof that enough companies hiring, paying or managing people exist to build a large company. Here is a bottom-up market slide for Crewly, and the weak version most founders send.

CREWLY · MARKET

45,000 companies we can reach first, worth ₹3 L each a year

Sample slide for a fictional company · illustrative numbers
Long term: Mid-size employers in emerging marketsNext: 120,000 companies in India and the Gulf 45,000companies we can reach

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
Market sizeLots of words, no takeaway
  • One huge number from a report
  • "We only need 1% of the market"
  • No link between the market and your price
What gets a meeting
CREWLY · MARKET

45,000 companies we can reach first, worth ₹3 L each a year

Sample slide for a fictional company · illustrative numbers
Long term: Mid-size employers in emerging marketsNext: 120,000 companies in India and the Gulf 45,000companies we can reach
  • Start small
  • Price it
  • Show the next ring
  • Cite sources

Anatomy of the slide

01

Start small

Count the companies you can reach first: companies with 50 to 500 staff in India.

02

Price it

Multiply by what each pays a year: ₹3 L.

03

Show the next ring

Then the wider group: 120,000 companies in India and the Gulf.

04

Cite sources

Put the source of every number at the bottom of the slide.

Questions HR tech investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

Who buys, HR or finance?
How long does setup take?
What integrations do you need to win?
Watch

The most common gap in HR tech decks is talking about culture and not about money saved.

Questions

What goes on the market size slide of an HR tech pitch deck?

Start small: Count the companies you can reach first: companies with 50 to 500 staff in India.; Price it: Multiply by what each pays a year: ₹3 L.; Show the next ring: Then the wider group: 120,000 companies in India and the Gulf.; Cite sources: Put the source of every number at the bottom of the slide..

Are the numbers in the example real?

No. Crewly is a fictional company. The numbers show the format. Use your own.

What is the most common HR tech pitch deck mistake?

Talking about culture and not about money saved.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

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