AstitvaStart free

Fundraising · Logistics

5 questions investors ask logistics founders

Investors who back logistics companies ask a familiar set of questions. Here are the five that come up most, why they ask, and what a strong answer looks like on a slide.

Write my investor story freeSee the questions
INVESTORHow do your unit costs fall as volume grows?
KOOCHCost per drop ₹46 at 2,000/day, down from ₹71
INVESTORHow asset heavy is the model?
KOOCHAsset-light: 90% partner vehicles

The five questions

Each answer is shown for our fictional logistics company, Kooch, which makes same-day B2B delivery in metros. The numbers are illustrations. Swap in your own.

01

How do your unit costs fall as volume grows?

Why they askLogistics only works at density.
A strong answer showsCost per delivery at different volumes.
KOOCH

Cost per drop ₹46 at 2,000/day, down from ₹71

Sample slide line · illustrative numbers
02

How asset heavy is the model?

Why they askOwning trucks and warehouses needs heavy capital.
A strong answer showsWhat you own versus partner for.
KOOCH

Asset-light: 90% partner vehicles

Sample slide line · illustrative numbers
03

Who are your anchor customers?

Why they askAnchors give predictable volume.
A strong answer showsTop customers, contract length and share of volume.
KOOCH

3 anchor brands · 12-month contracts · 48% of volume

Sample slide line · illustrative numbers
04

What is your on-time rate?

Why they askReliability is the product.
A strong answer showsOn-time rate and how you measure it.
KOOCH

96.4% on time, tracked per drop

Sample slide line · illustrative numbers
05

How do you handle peaks?

Why they askFestive peaks break weak networks.
A strong answer showsPeak volume handled and how.
KOOCH

Handled 3.1x volume in Diwali week

Sample slide line · illustrative numbers

The four numbers they check first

Before the questions, investors scan for these. Show each one by month, with dates, so the trend is easy to read.

Metric 1Shipments per month
Metric 2Cost per delivery
Metric 3On-time delivery rate
Metric 4Revenue per vehicle or warehouse

The gap that costs logistics founders meetings

Gap

The most common gap in logistics decks is skipping unit economics per delivery. Fix it before you send the deck.

Know your buyer

Your customers are businesses that ship, store or deliver goods. Name the first group you will win, and show why they pick you today.

Prepare the appendix

  • Monthly metrics for the last 12 months
  • Unit economics by customer group
  • Your answer to each question above, with sources

Questions

What do investors look for in a logistics startup?

They start with these metrics: shipments per month, cost per delivery, on-time delivery rate, revenue per vehicle or warehouse. Then they test the five questions on this page.

What is the most common gap in logistics pitch decks?

Skipping unit economics per delivery.

Are the numbers on this page real?

No. They are illustrations for a fictional company, Kooch, to show what a strong answer looks like. Use your own numbers.

Can Astitva build my pitch deck?

Yes. Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your brand. The written story is free.

More for logistics founders

LogisticsBrand coloursLogisticsLogo ideasLogisticsNaming guideLogisticsTagline ideasLogisticsBrand voiceLogisticsPitch deck guideLogisticsBranding guideLogisticsMarket size slideLogisticsTraction slide

Answer them before they ask

Astitva writes your investor story from a short brief, in the order investors expect, then designs every slide in your brand.

Start free with 50 credits