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Pitch deck · Logistics

The traction slide for a logistics pitch deck

Traction is proof the plan works. Here is a traction slide for Kooch with one clear chart, and the cluttered version investors skip.

KOOCH · TRACTION

3,300 drops a day, 96.4% on time

Sample slide for a fictional company · illustrative numbers
600Jan1100Feb1500Mar2000Apr2600May3300JunDrops per day

Strong versus weak

Same slide, two versions. Investors decide in seconds which kind of founder sent it.

What most decks send
TractionLots of words, no takeaway
  • Cumulative charts that hide a slowdown
  • Ten metrics in tiny text
  • Numbers with no dates
What gets a meeting
KOOCH · TRACTION

3,300 drops a day, 96.4% on time

Sample slide for a fictional company · illustrative numbers
600Jan1100Feb1500Mar2000Apr2600May3300JunDrops per day
  • Headline the result
  • One metric, by month
  • Highlight the latest
  • Add a proof point

Anatomy of the slide

01

Headline the result

Put the takeaway in the title: "3,300 drops a day, 96.4% on time".

02

One metric, by month

Chart drops per day month by month, with dates.

03

Highlight the latest

Make the most recent month stand out.

04

Add a proof point

One customer logo or quote, if it fits.

Questions logistics investors will ask next

Prepare these before the meeting. The answers belong in your appendix.

How do your unit costs fall as volume grows?
How asset heavy is the model?
Who are your anchor customers?
Watch

The most common gap in logistics decks is skipping unit economics per delivery.

Questions

What goes on the traction slide of a logistics pitch deck?

Headline the result: Put the takeaway in the title: "3,300 drops a day, 96.4% on time".; One metric, by month: Chart drops per day month by month, with dates.; Highlight the latest: Make the most recent month stand out.; Add a proof point: One customer logo or quote, if it fits..

Are the numbers in the example real?

No. Kooch is a fictional company. The numbers show the format. Use your own.

What is the most common logistics pitch deck mistake?

Skipping unit economics per delivery.

Can Astitva make this slide for me?

Yes. Astitva writes your full investor story from a short brief for free, then designs each slide in your brand for 5 credits.

Get this slide made in your brand

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