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Fundraising · Proptech

5 questions investors ask proptech founders

Investors who back proptech companies ask a familiar set of questions. Here are the five that come up most, why they ask, and what a strong answer looks like on a slide.

Write my investor story freeSee the questions
INVESTORHow do you win against brokers?
AANGANOwners list free · renters save one month's rent in brokerage
INVESTORIs revenue one-off or recurring?
AANGAN40% recurring from rent collection and maintenance

The five questions

Each answer is shown for our fictional proptech company, Aangan, which makes verified rental homes without brokers. The numbers are illustrations. Swap in your own.

01

How do you win against brokers?

Why they askBrokers own relationships and supply.
A strong answer showsWhy owners and renters choose you.
AANGAN

Owners list free · renters save one month's rent in brokerage

Sample slide line · illustrative numbers
02

Is revenue one-off or recurring?

Why they askRecurring revenue is valued higher.
A strong answer showsMix of one-time and recurring revenue.
AANGAN

40% recurring from rent collection and maintenance

Sample slide line · illustrative numbers
03

How do you handle cyclic markets?

Why they askProperty cycles hit transaction volumes.
A strong answer showsHow revenue behaves in a downturn.
AANGAN

Rentals rise when sales slow · counter-cyclical mix

Sample slide line · illustrative numbers
04

How do you verify listings?

Why they askFake listings kill trust.
A strong answer showsVerification process and fraud rate.
AANGAN

Every home visited · 0.4% listing disputes

Sample slide line · illustrative numbers
05

What is your supply growth?

Why they askSupply drives liquidity.
A strong answer showsNew listings per month and retention of owners.
AANGAN

1,200 new verified homes a month

Sample slide line · illustrative numbers

The four numbers they check first

Before the questions, investors scan for these. Show each one by month, with dates, so the trend is easy to read.

Metric 1Transactions or listings closed
Metric 2Revenue per transaction
Metric 3Lead to deal conversion
Metric 4Supply growth

The gap that costs proptech founders meetings

Gap

The most common gap in proptech decks is a market slide with total property value instead of your revenue pool. Fix it before you send the deck.

Know your buyer

Your customers are buyers, renters, owners or builders of property. Name the first group you will win, and show why they pick you today.

Prepare the appendix

  • Monthly metrics for the last 12 months
  • Unit economics by customer group
  • Your answer to each question above, with sources

Questions

What do investors look for in a proptech startup?

They start with these metrics: transactions or listings closed, revenue per transaction, lead to deal conversion, supply growth. Then they test the five questions on this page.

What is the most common gap in proptech pitch decks?

A market slide with total property value instead of your revenue pool.

Are the numbers on this page real?

No. They are illustrations for a fictional company, Aangan, to show what a strong answer looks like. Use your own numbers.

Can Astitva build my pitch deck?

Yes. Astitva writes your investor story from a short brief, in the order investors expect, and designs every slide in your brand. The written story is free.

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