Aa
Three routes for Aangan
Our sample proptech brand, Aangan, makes verified rental homes without brokers. Here are three directions a designer, or Astitva, would explore.
Aangan
Route 1 · Wordmark
The name is the logo
A wordmark with a custom letter that echoes a doorway or roofline.
Aa
Route 2 · Monogram
Built for the app icon
A monogram in an arch shape for signage and the app.
Aangan
Route 3 · Symbol and name
A mark that means something
A simple home or courtyard symbol beside the name.
The typeface does most of the work
A warm, architectural serif or a clean sans gives a sense of solid ground. Aangan uses DM Serif Display.
AanganWebsite header
AanganPitch deck footer
AanganEmail signature
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App iconAa
32 pxA
FaviconThe size test: a logo that only works big is not finished.
The background test
Your logo will sit on photos, dark screens and printed paper. Check every combination before you commit.
Aangan
Aangan
Aangan
Aangan
Skip the proptech clichés
Customers have seen these on every competitor. They make a new brand look borrowed.
Literal houses with chimneysKeysSkylines
What works in proptech
- A mark that looks good on a "verified" sticker and a signboard
- A logo that frames interior photos rather than competing
Brand feel to aim for
Property portals use the same red and blue. Renters cannot tell one from the next.
WarmTrustworthyModern
Test
Put the logo on a listing card and on a "To let" board. If it looks like every broker's, rethink the symbol.
From brief to logo in four steps
Write the strategy
Positioning, audience and voice decide what the logo must say.
Explore three routes
Wordmark, monogram and symbol. Compare them side by side.
Run the tests
Small sizes, backgrounds and the real places customers see it.
Lock the rules
Clear space, minimum size and colours, written in a brand book.
Questions
What type of logo is best for a proptech startup?
Most early proptech startups do best with a wordmark, because people learn the name faster. Add a monogram for the app icon and a symbol only when it says something specific.
Which logo ideas should a proptech startup avoid?
The category clichés: literal houses with chimneys, keys, skylines. They make you look like everyone else.
How do I test a logo before using it?
Put the logo on a listing card and on a "To let" board. If it looks like every broker's, rethink the symbol.
Can Astitva design my logo?
Yes. Astitva writes your brand strategy from a short brief, then draws three custom wordmark routes. You pick one and get it finished with usage rules. New accounts get 50 free credits.
Get three logo routes for your startup
Astitva writes your brand strategy, draws three custom wordmark routes, and finishes the one you choose with usage rules and a brand book.
Start free with 50 credits